(A new report from The Wall Street Journal, however, indicates that may no longer be the case.) While neither Amazon nor Eero has given an indication that there will be any changes to this service in light of Amazon's new ownership, it's worth noting that the online retailer began offering Whole Foods discounts for Prime members after it acquired the supermarket in 2017 for $13.7 billion.
#PUTS EERO ROUTER ITS NEW HOME PLUS#
Eero sells a $99 per year Plus subscription that offers ad blocking, threat detection, and family-safe browsing options. In addition to the potential this acquisition has to bolster Amazon's foothold in the home, it also gives the company another option for subscription revenue outside of its $119 per year Prime service, which 62% of Amazon members pay for, according to Consumer Intelligence Research Partners. It wouldn't be surprising to see Amazon leverage Eero's products in a way that makes setting up WiFi-powered smart-home appliances more seamless. With its acquisition of Eero, Amazon is no longer just a purveyor of smart-home devices - it owns a part of the experience that’s crucial to making them all work. The Echo Plus has a built-in smart-home hub that makes it possible to connect compatible products by simply saying “Alexa, discover my devices,” rather than going through the traditional set-up experience. The company has already been thinking about ways to simplify the process of connecting its Echo devices to other internet-connected appliances, as evidenced by the Echo Plus device it introduced in September 2017. Neither Amazon nor Eero have specified exactly what the deal means for either company’s current or future products, but it’s easy to imagine how having control over the WiFi experience could benefit Amazon. It’s unclear exactly how that compares with Amazon’s primary competitor, Google, but the search giant recently said that it expected Google Assistant to be available on 1 billion devices by the end of January 2019. Limp recently told The Verge that more than 100 million devices with Amazon’s Alexa assistant have been sold to date since the Echo’s launch in late 2014. The move makes sense for Amazon, which has emerged as a dominant player in the smart-home space in recent years thanks to the popularity of its Amazon Echo devices. But Dave Limp, Amazon’s senior vice president of Amazon devices and services, said in a press release that the two companies "have a shared vision that the smart home experience can get even easier." The announcement didn’t include any details about how or if Amazon plans to integrate Eero’s technology or devices into its own products. Now, with its latest acquisition of the mesh WiFi router startup Eero, Amazon is further cementing its presence in the home.Īmazon and Eero announced on Monday that the two companies have entered into a merger agreement, under which the online retail giant will acquire the mesh WiFi startup, although the terms of the deal have not been disclosed. Over the past several years, Amazon’s virtual assistant, Alexa, has made its way into nearly every corner of the home - from smart microwaves to wall clocks, washing machines, and televisions.
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